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For others, their business offers them a chance to contribute to their employees' financial security.There are as many rewards and reasons for being in business as there are business owners. ______________________________________________________________ ______________________________________________________________ ______________________________________________________________ What Business Am I In?
If you leave out or ignore enough items, your business is headed for disaster.
Bear in mind that anything you leave out of the picture will create an additional drain on your money when it crops up later.
To help you decide, think of the answers to questions such as, What parts and materials must you keep on hand? What services do people ask for that you do not offer?
What is it you are trying to do better, more of or differently from your competitors?
Profit is the reward for satisfying consumer needs. Sometimes a new business might need two years before it shows a profit.
What then are the other reasons for having your own business? Above all, make needed changes on these pages as your plan unfolds. Use this publication to get your ideas and the supporting facts down on paper. More will be said about this near the end of this publication. You may be thinking, Why should I spend my time drawing up a business plan? If you've never drawn up a plan before, you are right in wanting to hear about the possible benefits before you do your work. A plan with goals and action steps allows you to guide your business through turbulent economic seas and into harbors of your choice. Keep in mind, too, that your final goal is to put your plan into action. The first, and most important, benefit is that a plan gives you a path to follow.______________________________________________________________ ______________________________________________________________ ______________________________________________________________ ______________________________________________________________ MARKETING When you have decided what business you're in, you have made your first marketing decision.Now you are ready for other important considerations. A Note on Using This Publication It takes time, energy and patience to draw up a satisfactory business plan. This publication is a combination of text and work spaces to record the information you gather in developing your business plan.Successful marketing starts with the owner-manager. You have to know your service and the needs of your customers.The narrative and work blocks that follow are designed to help you work out a marketing plan for your firm.