Sample Marketing Research Proposal

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A descriptive hypothesis can be proved true or false. A good hypothesis or question must be testable and it must state the variables (e.g. The above research question might have been proposed by a retail store owner looking to hire additional staff for the Christmas season.

The research design can be exploratory, casual, descriptive or adopted.

Estimated costs for marketing research make an important part of the proposal.

The introduction must include the information needed to carry out the research in a smooth and effective manner.

For instance, if the purpose of research is to study the impact of television viewing habits on young generation, then the first information required is the kind of television programs and channels, which are influencing the youngsters in a positive or negative way.


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