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It’s also an option to call the company and ask for the hiring manager’s name. since it may require some guesswork about gender and marital status on your part—just use their first and last name: “Dear Alex Johnson.” If you can’t find the hiring manager’s name, stick with “Dear Hiring Manager.” Avoid outdated greetings such as “Dear Sir or Madam” or “To Whom It May Concern.” Read more: How to Address a Cover Letter (With Examples) The opening paragraph is your chance to catch the hiring manager’s attention, introduce yourself and enthusiastically tell the employer why you’re applying for the job.Explain that you are applying for a job and would like to address your cover letter to the correct person. You’ll want to make this paragraph specific to each job listing you apply for.“Your resume is going to be reviewed first,” Liou says.
Avoid making this paragraph sound formulaic by including keywords from the job posting and matching your skills to the employer’s requirements.
Let’s keep this simple, because above all, a cover letter needs to be simple. Because you’re going to need to write a unique cover letter for every targeted position you apply to. Identify where you saw the job posting (this helps the employer know what resources are working for them) and explain why you are applying for the position in a way that engages the reader’s interest.
You may allude to your career goals/objective(s) in this first paragraph.
People connect with stories and it will make your application memorable and unique.”Can you fit all this into a single paragraph? She sketches it out like this, using a hypothetical job opening at Netflix by way of example (in her words): The next three to five sentences, Liou continues, “would then immediately dive into background and why you’re a match.” In her example, this is where you’d explain how you’d be able to start contributing to the organization right away–since you’ve already offered an anecdote in your first sentence.
You could hit “return” twice and start a new paragraph before sharing that, but you’ll still be left with a lean, clean cover letter that’s compelling to read.