The company plans to build a strong market position in the town, due to the partners' industry experience and mild competitive climate in the area.JJB aims to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists.Introduction Jolly's Java and Bakery (JJB) is a start-up coffee and bakery retail establishment located in southwest Washington.
The company plans to build a strong market position in the town, due to the partners' industry experience and mild competitive climate in the area.JJB aims to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists.
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The company intends to hire two full-time pastry bakers and six part-time baristas to handle customer service and day to day operations.
Products and Services JJB offers a broad range of coffee and espresso products, all from high quality Columbian grown imported coffee beans.
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In many cases, the full plan won’t be read unless the executive summary is really compelling.JJB should break even by the fourth month of its operation as it steadily increases its sales.Profits for this time period are expected to be approximately ,000 in year 1, ,000 by year 2, and ,000 by year 3.JJB caters to all of its customers by providing each customer coffee and espresso products made to suit the customer, down to the smallest detail. The cool marine climate in southwest Washington stimulates consumption of hot beverages throughout the year.The bakery provides freshly prepared bakery and pastry products at all times during business operations. JJB wants to establish a large regular customer base, and will therefore concentrate its business and marketing on local residents, which will be the dominant target market.The company does not anticipate any cash flow problems.JJB aims to offer high quality coffee, espresso, and pastry products at a competitive price to meet the demand of the middle- to higher-income local market area residents and tourists.High visibility and competitive products and service are critical to capture this segment of the market.Financial Considerations JJB expects to raise 0,000 of its own capital, and to borrow 0,000 guaranteed by the SBA as a ten-year loan.This provides the bulk of the current financing required.JJB anticipates sales of about 1,000 in the first year, 7,000 in the second year, and 5,000 in the third year of the plan.