One Year Business Plan

These 3-year strategic business plans help your company grow and sharpen your competitive advantage.It is this business strategy that sets you apart from the competition.

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Winning Moves are strategic growth initiatives and actions that enable you to double your revenue (2x) within 3-5 years.

These winning moves are often the base camps in the client's quest to reach the summit of Everest in order to achieve their(Big Hairy Audacious Goal).

Your goal here is to set your Targets and identify the Strategic Growth Initiatives (Winning Moves) and Scaling Initiatives (Winning Moves for Profit) you’ll need to develop in order to hit those Targets and move in the direction of achieving your BHAG.

Be sure to include the year you that believe you will hit those Revenue Targets so that you can hold each other accountable.

When writing a business plan, YOU are your target audience!

The point of a business plan is to help you get your ideas down on paper – so don’t worry about making it fancy or excessively long. You only need a fancy one with an executive summary if you are trying to get funding.

Your 3-5 Year Strategic Plan can be viewed as a base camp on the way to the summit.

The summit is your BHAG (or Big Hairy Audacious Goal) which is typically measured 10 to 20 years in the future, which can feel like a lifetime in today's business environment.

What is your projection for the next three to five years?

Identify the assumptions leading you to believe the Revenue Impact and Ease rankings are accurate.


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