Newspaper Carrier Terminology

Newspaper Carrier Terminology-33
I thought about this — as well as the ink that stained my fingers, the cold winters, and the thousands of coins from vending machines I had to count and roll each week — when I read about the recent struggles of The Portland Press Herald, in Maine.“We are experiencing the most acute shortage of newspaper carriers we can recall,” the publisher, Lisa De Sisto, wrote in a letter to subscribers.“Many forces are working against the newspaper business these days — readers consuming news for free on the internet, the new tariff on Canadian newsprint driving up prices that publishers pay for paper, and now this labor shortage, which is hampering our ability to get the paper to every subscriber on time every morning.” She noted that her paper had “27 open routes from Edgecomb to Kennebunkport.”If you still get a newspaper home-delivered (I get six) you are probably as frustrated as the readers in Portland.

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A typical supply chain network for a product will consist of a raw materials supplier, a manufacturer, a distributor, a retailer, and a consumer.

Depending on who you are and where you are in the chain, you will mostly likely have an upstream (your suppliers, which could be production lines or simply the people you purchase from) and a downstream (your consumers, who are the people you sell to or your disposal mechanisms).

That’s why I’m sad to see this easily forgotten aspect of the newspaper business fading away.

As a struggling freelance writer, I supported myself for five years in the 1970s by delivering papers to vending machines and homes in the New York City suburbs.

Many of us got our first jobs as young teenagers delivering papers by bicycle.

My route, in 1960, was for a start-up paper called The Daily Trader, published in White Plains.

As soon as Donut was nursed back to health, she rode shotgun with me for several years as I delivered newspapers in the wee hours.

It was a time of day when there always seemed to be exciting adventures.

Alas, for them, there’s bad news on the doorstep or, as the case may be, in the ditch near the driveway.

The term ”supply chain” may sound complex, but it just means a system that allows a manufactured product to reach a consumer in one or more steps.

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