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Your statement should explain, in a convincing manner, why your business exists, and should be no longer than a single sentence.As an example, Shopify’s mission statement is “Make commerce better for everyone.” It’s the “why” behind everything we do and clear enough that it needs no further explanation.Since an outline is such an important step in the process of writing a business plan, we’ve put together a high-level overview you can copy into your blank document to get you started (and avoid the terror of facing a blank page).
A good executive summary is one of the most crucial sections of your plan—it’s also the last section you should write.
The executive summary’s purpose is to distill everything that follows and give time-crunched reviewers (e.g., potential investors) a high-level overview of your business that persuades them to read further.
Laying out a business plan helped us identify the ‘unknowns,’ and made it easier to spot the gaps where we’d need help or, at the very least, to skill up ourselves.”“We own a bricks-and-mortar and ecommerce jewellery business that moved from Magento over to Shopify.
We created a business plan for the move, just as we did with our original website and ecommerce business.
Now that you’ve got an outline or a template in place, it’s time to fill it in.
We’ve broken it down by section to help you build your plan step-by-step.
Clarifying these details is still a useful exercise even if you’re the only person who’s going to see them.
It's an opportunity to put to paper some of the more intangible facets of your business, like your principles, ideals, and cultural philosophies.
As you make a list, your core values should start to emerge.
Once you know your values, you can pen a mission statement.