Technology is fundamentally changing the way we live, work, relate to one another and to the external world.
The speed, breadth and depth of current breakthroughs has no historical precedent and is disrupting almost every sector in every country.
“From bait to plate”, the advances in blockchain technology can help consumers track the entire journey of their tuna – and potentially other agricultural commodities and fish – revolutionizing systems of certification and traceability.
We can also use satellite data and cost-effective GPS tracking devices to ‘see’ and understand global fishing and global vessel traffic.
The possibilities for technology partnerships to reboot nature are endless.
Our challenge now is to scale this work beyond a few test sites and into all of the places we are working to protect the planet.And that’s where drones come in to play, acting as our eyes on the forest.And it’s not just WWF that is using this technology.A fundamental issue in previous technological revolutions has been the lightness with which we have taken for granted healthy natural systems like forests, oceans, river basins (all underpinned and maintained by biodiversity) rather than valuing these as a necessary condition to development.Global Footprint Network, an international non-profit that calculates how we are managing ― or failing to manage ― the world’s resources, says that in the first seven months of 2018 we devoured a year’s worth of resources, such as water, to produce everything from the food on our plates to the clothes we’re wearing – a new unwanted record.WRI (World Research Institute) has developed Global Forest Watch (GFW), an online forest monitoring and alert system that uses crowdsourcing, to allow anyone to create custom maps, analyse forest trends, subscribe to alerts, or download data for their local area or the entire world.Every night, park rangers patrol the pitch-black savanna of Kenya’s Maasai Mara National Reserve.In 2016, we partnered with Apple to create an Apps for Earth campaign that raised million and educated millions of people around the world about core conservation issues.More recently, we leveraged Apple’s augmented reality tools to launch the “WWF Free Rivers” app that invites people to experience the importance of free-flowing rivers for nature and for humans, and demonstrates how ill-conceived economic development endangers them both.In China, WWF and tech giant Intel are harnessing the power of AI to help protect wild tigers and their habitats, while also protecting countless other species as a result while helping carbon storage, vital watersheds and communities in the area.As we engage new partners and pursue novel applications of technology, we believe an informed and engaged public is critical to this work and we are constantly looking to make people aware of the challenges facing our planet and what we’re doing to solve them.