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Clothing nowadays is a media of information about the person wearing it [Barnard 21].It is a cipher; a code that needs a decryption in order to understand what kind of person is underneath it.
So, fashion is a very keen tool of manipulation while communicating besides its importance in social class, culture, sex and gender relations of people. The image is constructed for various reasons and has various manifestations.
Dressing has become a way to create, to reveal and to conceal information from the external observers.
This is one of the primary reasons that even the smallest companies make wearing a suit one of their requirements for their employees.
The customers feel more confident in such consultants. Clothing is a fundamental part in the image of a contemporary man or a woman [Crane 47].
Fashion has always been considered to have more of a women based orientation. In spite of all arguments fashion remains possessing an ambivalent entity.
As soon as women realized that experimenting with their clothing might bring them the results they need they became the most interested consumers and the demand on womens production increased greatly. Women, have a great impact on the development of fashion worldwide.
The affect of fashion on every person and the analysis of fashion as an integral part of a personalitys identity. Clothing has become an integral part of self-realization of every person.
What is the main tool every man uses to stand out from the crowd? It is no longer just an external shield and a frivolous attitude towards it may cause loosing a very important physical, psychological and social aspect of a persons life.
Historically the social message has wildly transformed.
It is very easily trace in Diana Cranes book Fashion and it social agendas.