Executive Summary In A Business Plan

Turn passive scanning to active engagement by briefly and strategically telling the reader what they need to know about the rest of your content.

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Learn how to compose the executive summary for a variety of purposes, including how to use the summary to seek funding.

Use the navigation guide to find information on how to write an executive summary, including what to include and how to format it for your objectives.

When crafted correctly, the executive summary provides an overview of the information and objectives in the larger document.

The executive summary stands alone from the content it summarizes, and should include the essential information, the recommendations, the findings, and the conclusion of the more extensive document.

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(Sometimes it is a separate section of a formal business document listed in the table of contents.) When used in a less formal manner, the executive summary is an opening paragraph, a separate one-page summary memo, or the first page of a report.

For example, if your goal is to raise capital, use the executive summary like an investor profile that provides the reader the information necessary to land the meeting or get the funding, without further reading.

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