They got a few bookings here and there - but for the most part, things didn't go well.
The theory was that if you could produce enough good quality content to pull people to your website, then just enough of them might stick around to take a look at the product you're actually selling (behind the blog). I can tell you from personal experience, that 'interruption marketing' is really really expensive. On the other hand, this blog receives approaching one million clicks per year - at a cost of zero.
We pay Google around $10 each time someone clicks onto one of our Ad Words adverts. I've written before about how inbound marketing basically saved our business - so it's fair to say that this example is pretty close to my heart!
Follow these steps to write a strategic plan for an organization.
You can advertise your party/organization through the media with tv or radio commercials, or use more grassroots tactics like passing out pamphlets, organizing speeches and protests, sending out mailers, etc.
Most business success stories that you read - especially in the western world, involve bold moves and against-all-odds tales of bravery.
Examples Of Business Strategy Plans Essays On Perseverance And Determination
Which is what makes this particular story so unique.
They had plenty of listings on the site, and plenty of site traffic - but too few people were actually making bookings.
They were frustrated about the lack of effort they perceived in the listings people were making. The co-founders grabbed their camera, and went to knock on the doors of each and every one of their NYC listings.
When someone answered the door, they would persuade the owner to let them in, and then take a ton of photographs of the inside.
They touched up the photos a bit and uploaded them to the website in place of the old photos the owners had taken. The thing I love the most about this story, is that it confounds one of the most commonly stated principles of building a tech startup - that you must make everything scalable. But it got them enough traction to prove that their concept could work.