You cannot write a good evaluation essay when you have rich evidence for one criterion and no evidence for another.
Also, you can include your opinion and personal judgment in your evaluation essay, but it should also be supported with evidence.
For example: This is a weak thesis statement because the reader can't decide whether the paper is about marketing on the Internet or web pages.
To revise the thesis, the relationship between the two ideas needs to become clearer.
Here are two thesis statements: This is a strong thesis because it takes a stand.
Your thesis should indicate the point of the discussion.
Prior to writing, one should get extensive knowledge about the topic.
Besides, academic writing demands that the standards and instructions should be followed.
For example, if you write a paper on hunger, you might say: This is a weak thesis statement for two major reasons.
First, "world hunger" can't be discussed thoroughly in five or ten pages. You should be able to identify specific causes and effects.