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Here are some of the components you should include in your company overview: Some of these points are statements of fact, but others will require a bit more thought to define, especially when it comes to your business’s vision, mission, and values.This is where you start getting to the core of why your business exists, what you hope to accomplish, and what you stand for.Here’s what your business plan’s executive summary should include: This section of your business plan should answer two fundamental questions: Who are you, and what do you plan to do?
Now that you’ve got an outline or a template in place, it’s time to fill it in.
We’ve broken it down by section to help you build your plan step-by-step.
Again, it’s a summary, so highlight the key points you’ve uncovered while writing your plan.
If you’re writing for your own planning purposes, you can skip the summary altogether—although you might want to give it a try anyways, just for practice. Admittedly, that space constraint can make squeezing in all of the salient information a bit stressful—but it’s not impossible.
Since an outline is such an important step in the process of writing a business plan, we’ve put together a high-level overview you can copy into your blank document to get you started (and avoid the terror of facing a blank page).
Here’s a sample business plan outline: You can also start with a business plan template, and use it to inform the structure of your plan.But there are several compelling reasons to consider writing a business plan, even if you don’t need funding.If you’re looking for a structured way to lay out your thoughts and ideas, and to share those ideas with people who can have a big impact on your success, a business plan is an excellent starting point.Enroll for free Few things are more intimidating than a blank page.Starting your business plan with a structured outline and key details about what you’ll include in each section is the best first step you can take.Not every business launches with a formal business plan, but many founders find value in taking time to step back, research their idea and the market they’re looking to enter, and understand the scope and the strategy behind their tactics. A business plan is a document describing a business, its products or services, how it earns (or will earn) money, its leadership and staffing, its financing, its operations model, and many other details essential to its success.Investors rely on business plans to evaluate the feasibility of a business before funding it, which is why business plans commonly are associated with getting a loan.Your statement should explain, in a convincing manner, why your business exists, and should be no longer than a single sentence.As an example, Shopify’s mission statement is “Make commerce better for everyone.” It’s the “why” behind everything we do and clear enough that it needs no further explanation.Whatever your reason for writing a business plan, the task will probably still feel like a homework assignment.When you’re starting a business, your to-do list is a mile long and filled with more immediately rewarding tasks, like taking product photos, creating ad campaigns, and opening social media accounts.