Customer Survey Cover Letter

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This email emphasizes mutual value, which unites the seller and the buyer.

If you want to obtain unique and valuable insights about your target population, a survey questionnaire is a powerful way to accomplish this.

Among the biggest benefits of sending a survey email invitation is scale – you’re just one click away from gaining insight into potentially your entire customer base!

This requires, however, that your respondents actually open, read, and click on your email.

It is up to whoever creates a survey to decide what type of questions will be involved.

Some people prefer creating MCQs (multiple choice questions) because they are easier to answer than their open-ended counterparts.

This black & red example below looks quite aggressive, but that’s why it may stand out from all the other emails in the prospect’s inbox.

The copy sounds cozy and the image of the cute doggie makes it irresistible.

Taylor Stitch’s invitation is highly personal, minimalistic, and not “salesy”.

It fully communicates the core values of the company.


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