For example, Fed Ex’s USP of “When it absolutely, positively has to be there overnight” is well-known and resonates strongly with customers who desire reliability and quick delivery.Section 4: Pricing & Positioning Strategy Your pricing and positioning strategy must be aligned.
For example, if you want your company to be known as the premier brand in your industry, having too low a price might dissuade customers from purchasing.
In this section of your marketing plan, detail the positioning you desire and how your pricing will support it.
The right marketing plan identifies everything from 1) who your target customers are to 2) how you will reach them, to 3) how you will retain your customers so they repeatedly buy from you.
Done properly, your marketing plan will be the roadmap you follow to get unlimited customers and dramatically improve the success of your organization.
Will they buy from distributors or other retailers? Think through different ways in which you might be able to reach customers and document them in this section of your marketing plan.
Click “next page” below for sections 6 to 10 of your marketing plan or or here for the proven marketing plan template.
For example, if every one of your customers referred one new customer, your customer base would constantly grow.
However, rarely will you get such growth unless you have a formalized referral strategy.
In this section of your plan, document which conversion-boosting strategies you will use. Section 11: Joint Ventures & Partnerships Joint ventures and partnerships are agreements you forge with other organizations to help reach new customers or better monetize existing customers.
For example, if you sold replacement guitar strings, it could be quite lucrative to partner with a guitar manufacturer who had a list of thousands of customers to whom it sold guitars (and who probably need replacement strings in the future).