Several companies design books that showcase their projects.
Rather than make the book simply a portfolio, make the book a design object itself.
The target client is segmented into four categories; home owners, developers, government, and contractors.
NW Architecture's competitive edge will be the knowledge of digital-based design resources.
If you want to send out occasional updates with a mass mailing service like Mailchimp or Constant Contact, be sure to ask if they’d like to be included in the mailing list. Determine the expertise available in the office, and the kind of projects your firm would like to be known for.
Perhaps it’s environmental (like SITE and HOK) or urban design (Gehl Studio), master plans, residential, cultural, or civic.Make sure there is fluid communication within the office so that when architects are traveling, they are comfortable discussing information about the firm , spreading the company’s vision, and creating new business contacts.You never know who is in the audience, and it’s a great way of reaching multitudes of people at the same time.This business plan outlines the objective, focus, and implementation of this start-up firm.NW Architecture offers a new type of digital interactive media for both the client and the builder.We will be profitable within three years of starting.The most significant challenges ahead include securing a suitable location, establishing the initial client base, and ultimately positioning the firm to be able to have a presence in a larger, global market.To be able to successfully promote and market your firm, you have to be able to provide something that’s unique to only your firm that you can use to brand yourself.Create a company culture that reflects your firm as approachable and fun to work with.This media will clearly show the client and the builder exactly what the design will look like and the method of construction.With this new form of media the client doesn't have to know anything about architectural graphics or terminology (floor plans, sections, elevations & construction documents) to have a clear understanding of what the end result will look like.